In one of my previous blog posts you could learn about 21 Social Media Facts, Figures and Statistics for 2013. Now if you need to setup a strategy for your social media channels, and need some guidance, here are some statistics that might be useful:
- The fastest growing demographic on Twitter is the 55 to 64 age bracket. (Click to tweet)
- 189 million of Facebook’s users are “mobile only.” (Click to tweet)
- YouTube reaches more U.S. adults aged 18 to 34 than any cable network. (Click to tweet)
- Every second two new people join LinkedIn. (Click to tweet)
- Social media has overtaken porn as the #1 activity on the Web. (Click to tweet)
- LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter, and Facebook. (Click to tweet)
- 93% of marketers use social media for business. (Click to tweet)
- 25% of smartphone owners ages 18 to 44 say they can’t recall the last time their smartphone wasn’t next to them. (Click to tweet)
- Even though 62% of marketers blog or plan to blog in 2013, only 9% of U.S. marketing companies employ a full-time blogger. (Click to tweet)
- 25% of Facebook users don’t bother with privacy settings. (Click to tweet)
I saw these social media statistics published first on Buffer App blog, I found them useful and thought that you might find them useful as well. Header image via Buffer App blog.
