25 Useful Email Marketing Statistics

Are you using email marketing?  With the uprise of social media many companies embraced these new communications channels, but put aside email marketing.  Don’t forget about email marketing – people might miss your tweet or update on Facebook, Linkedin or any other social media channel, but they will always check their emails.  All of our clients use email marketing, and continuously report back on their return on investment, generated leads, new business partners and other useful connections.

Saleforce published a blog post with some very useful statistics about email marketing, and I’d like to share it with you. I hope you find them useful as much as I did:

Email marketing is one of the most effective tactics for driving sales. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

25 Useful Email Marketing Statistics:

1. 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
2. 33% of email recipients open email based on subject line alone. (Convinceandconvert.com)
3. Roughly half of an email list will be active – either opening or clicking on emails. (Epsilon)
4. Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report)
5. Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
6. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)
7. 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
8. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
9. 39% of marketers have no strategy for mobile email. (eConsultancy  2012 Email Marketing industry Census)
10. 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)
11. 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
12. Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
13. 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
14. 1 in 2 marketers use animated gifs in their email campaigns. (Experian Email Market Study)
15. This year, about 84% of all email traffic will be spam. (The Radicati Group)
16. Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau)
17. Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
18. Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends)
19. Email marketing spend grows 10% year over year. (Forrester 2011)
20. 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
21. For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
22. 82% of consumers open emails from companies. (Litmus)
23. 64% of decision-makers read their email via mobile devices. (TopRankBlog)
24. There are 3.6 billion email accounts in 2013. (The Radicati Group, Email Statistics Report, 2012-2016)
25. By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016)

Do you use email marketing to reach your customers or target publics?  Let me know your thoughts or questions in the comments below, or send me an email. I look forward to reading your thoughts and comments.