“The goal of social media isn’t how much attention you can get on social media. It’s how much attention you can get outside of social media. Social media efforts should always lead people to an action whether that be in commerce or connections. It’s easy to lose sight of that sometimes.”
I couldn’t agree more with Jeff Barrett’s quote above. Many times we forget what is the point of being a social business or person. Write down this note, or print it our and hang it in a visible place. And when in doubt, or when you feel you are stuck and don’t know how to proceed with your social media endeavors, read this quote again.
Read Jeff’s entire article here: Don’t Be Afraid to Use the F-Word in Social Media.