With so many social media channels that people are using every day, it may be hard for you as a professional or a business to chose the one – or the ones – to use for your needs. Leverage Media came up with a neat infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized. We thought you might find it useful in deciding how to leverage your time on social media platforms:
Social media comparison chart:
- 20 million active users (70 million total users)
- Social site that is all about discovery
- Largest opportunities are in decor, crafts/diy, cooking, health, and fashion
- Users are 17% male and 83% female
- 241 million active users (over 600 million total users)
- micro blogging social site that limits posts to 140 characters
- largest penetration in the US but spreading slowly and steadily
- 5,700 tweets happen every second
- Social sharing site that has over 1 billion users worldwide
- Largest opportunities communicating with consumers in a non-obtrusive way
- Users share 1 million links every 20 minutes
- 200 million active users
- Social sharing site all around pictures and now 15 second videos
- Many brands are participating through the use of hashtags and posting pictures consumers can relate to
- Most followed brand is National Geographic
Google+
- 540 million active users
- Social network built by Google that allows for brands and users to build circles
- Not as many brands active but the ones that are tend to be a good fit with a great following
- 25 – 35 year olds are most active
- 300 Million users
- Business oriented social networking site
- Brands that are participating are corporate brands giving potential and current associates a place to network and connect
- Powers 50% of the world’s hires
Source: Leverage New Age Media
