JOURNAL

  Our social media strategies are constantly evolving, adapting and changing.  And while you probably map out your social media strategy each year, and have is as a part of general marketing strategy of your brand or company, we all know that adaptation and flexibility is key, and that the only constant thing is change. […]

Hola, we hope you had a fabulous Easter!  We’re back on our blog after a short break, but that doesn’t mean we haven’t been busy!  We spent the month of February renovating our office, which got devastated during hurricane Odile, and we’re quite pleased how the works are turning out.  Our thinking hammocks are back, […]

It’s that time of year when Trip Advisor announces their Traveler’s Choice Awards, and I am so happy (and not surprised at all), that our client, a luxury boutique hotel Capella Ixtapa, in Ixtapa Zihuatanejo, Mexico, has been recognized not just with one, but with 4 Traveler’s Choice 2015 awards! Traveler experiences named Capella Ixtapa […]

Branding is one of the most important aspects of any business, and it is equally important for large or small businesses, retail or B2B.  In addition to branding, an effective brand strategy will give you a major edge in increasingly competitive markets. And while branding is an immense topic we certainly can’t explain in just […]

Facebook and Twitter might be the most commonly used social media platforms, but when it comes to professional networking, LinkedIn is the uncontested champion.  The site’s more than 260 million members tend to leave the funny cat videos and goofy eCards to other, more informal sites, preferring to focus on expanding their professional networks and […]