JOURNAL

I’ve been listening to the Social Media Marketing podcast for several years now.  In the latest podcast with Jay Baer as a guest, Michael Stelzner and Jay have been talking about “Dealing with Unhappy Customers”.  Jay Baer’s new book is called “Hug Your Haters: How To Embrace Complaints and Keep Your Customers.“, so the conversation […]

LA76 Strategic Design owner Romana Lilic had the pleasure of collaborating with Middle Tennessee State University, MTSU, in the past month.  A group of students, mostly coming from the field of marketing, public relations, advertising, but also leisure, tourism, sports and history, came to Cabo San Lucas by the guidance of Professor John Bodle, School of […]

2015 was a fantastic year, and our plan is to make 2016 even better.  Here are just some of our favorite things in 2015, in no particular order of preference: Blog strategy we created for Pisces Real Estate proved very successful; it generated 3 real estate sales, resulting in more than $1 mio USD. There’s […]

If you love Meerkat and Periscope, but wish both of these apps would offer more functionalities than ‘just’ live streaming, try Katch! Katch enables you to easily record, permanently archive and automatically publish your broadcasts from either of the apps with one tweet.   How Katch works: – Sign into Katch.me and connect it to your […]

If picture says more than a thousand words, than video says even more.  It’s no secret that photos, video and any visual content is very important for your social media strategy; not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. While we only […]

30 reasons why Pinterest will rule Social Media in 2014 Half of the year has already passed, and if you are not using Pinterest for your business yet, you are missing out.  But why should I use it?  This Pinterest marketing infographic shows 30 reasons, among them: – 70 million users worldwide – out of […]

If at first glance Pinterest seemed only a pastime where you can collect recipes and ideas for house decoration, Pinterest proved to be so much more than that. In the past year while doing monthly reports for my clients, Pinterest never failed to prove that it is the strongest referral source, in many cases even […]

“Social media is no longer passed over as a fad or something that’s going away any time soon,” Brian Solis said about social media’s move into the mainstream in 2013.  “Social media is now part of our fabric of society, like mobile phones and computers – it’s a staple of our everyday life.”  And what […]

Shortly after Twitter launched their mobile video service Vine, Instagram introduced their Instagram Video.  While clients often ask me what is better, if they should use one, the other, or both, the answer, in short, could be: depends.  It all depends on what you want to achieve, what kind of short videos are you (or […]

“Why do we need a corporate blog?“, “Do we need a corporate blog, if we already have Facebook Page and Twitter?“, “Is corporate blogging even necessary?“… These are just a couple of questions I often get asked. You already might imagine my answer – my answer is YES! In the past years, since we’ve started […]